How Mobile App Development Services Mohali is innovating the fashion industry through AR?

“The Augmented Reality Market Forecast is Expected to Hit $70-$75 billion in Revenue by 2023”

Augmented reality! What a beautiful phrase! There is nothing more serene and lucrative as this phenomenal technological reality. Yes! You may be wondering how Pokemon Go got all the attention even though it was some mad idea chasing pokemon in the real world. Stats say that the app generated $207 million in revenue its first month. How incredible isn’t it?

How does AR become such a natural hit by itself? Well, it’s because human beings love to experience and love to interact with it. More than just being satisfied with the visual overlay of a product, they want to actually feel it. It’s this feature of AR that makes it a natural hit among consumers and businesses today.

More than anything else, the fashion industry is making a huge deal by incorporating AR techniques. Even though the future of AR can be the internet lens or smart rooms, the more realistic approach has been using mobile apps to do the talking. And in this blog, I want to tell you how the fashion industry is using mobile apps to convene consumers via AR.

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The Psychology behind persuading millennials using AR

Psychology says that people born after 1984 have a different way of perceiving and understanding things. In research conducted by professional market psychologists in Bangalore, India, it was evident that the purchase intention of the product was highly magnified with the use of AR. What millennials want to do is try and feel the product for themselves to make a connection with it.

The 5 main aspects of AR that influenced the purchase intention are:
 

1. Conviction: 

This is the most influential aspect of AR. They allow you to zoom into the product and get a clear picture of it. You can try on the products and choose from your list of favourites. For instance, when you’re trying on a shoe, you can see for yourself how it looks on your feet and decide further on.

This mass ability of AR to convince you is what makes it a huge success. You can scale down all the parameters for a good buy from the comfort of your mobile app and make smart choices.

Our mobile app development company in Mohali has studied these psychological parameters that influence customers and make the best use of it to give you the best app.

2. Enhancing the experience: 

A 360-degree view of the product makes sure that the product is the best fit. They can try for different sizes, colours, fashion and make a choice based on the experience they get. The in-store experience is another blog to talk about. With sensational displays of storefronts and models coming out to show you the different varieties of products, AR just makes life better.

An enhanced experience improves the decision making the quality of the customers and makes them relive this possibility. They will come back to your apps just to see the graphics and dynamics of it.

3. Fun and excitement: 

Millennials get thrilled by the fact that they can try on much bigger and smaller clothe sizes and see themselves in it. Who doesn’t like enjoying and experimenting with themselves? We all love playing party tricks on ourselves. That’s how crazy AR can make us look.

Current mobile AR trends in the fashion industry

You will be fascinated to see how mobile augmentation is really helping brands and businesses to communicate with their audience. The fashion industry specifically is using a lot of AR techniques to spread brand awareness and enhance customer involvement.

Some of the trends have been:

Makeup: 

The beauty sector has been dwelling on mobile augmentation for customer engagement. You can makeup app allows you to try on different makeup and see how you look with it.

The real-time makeup effects make it so appealing to the eye that women seek to devour all possibilities.

Shoes and party slippers: 

These apps allow you to view a shoe on your leg in real-time. By just pointing your smartphone camera towards your leg, you can see how different shoes fit your leg.

You can also see whether the shoe size is fitting or not. Apps like Converse and Lacoste have made this possible for all the shoe maniacs.

Clothing: 

Clothing apps allow you to try on clothes and see how they fit on your body. A virtual trial room is set for you to choose a body avatar and see how you look with it. Now you can avoid the painful process of trying on clothes in malls and shopping complexes. And you can discover your perfect garments in real-time.

So choose OZVID’s mobile app development services in Mohali?

AR awaits your mobile app. But now you need to partner up with Ozvid technologies. We give birth to all technological inventions. With our ultra composite AR technologies, be sure to hit the market at an all-time high. Propel your brand to take new heights. Come! Join us now!!!